Expand outreach for adult literacy, GED and ESL programs

Effectively communicating the local availability of these enriching programs can help adults and young adults improve their job prospects.

Students in class at Brookdale Community College

Supporting Data

0%
of residents say not having enough education is a major job obstacle for the West Side

Data from 2017 Needs Assessment

0%
of residents say they are not currently enrolled in school or a training program

Data from 2017 Needs Assessment

Evidence-Based Research

“Marketing, recruitment, retention and follow-up in adult basic education programs”

West Virginia Adult Basic Education Program (2009)

Abstract

Marketing (establishing target audiences and appealing to them) and recruiting (increasing public awareness) are not synonymous but do go hand in hand. It helps to look at adult education as a “business” which provides a service to the community. To be successful, it has to meet the perceptions, needs, wants, and expectations of the customers who may choose to utilize it. You then need to publicize your program to recruit students. A Needs Assessment revealed that you serve more than one target population or market segment. This market, a group of customers, is the target population. Using press releases, newspaper advertisements, public service announcements and radio and television advertising, open houses, printed materials, public presentations, written personalized letters, etc. will market intended program. Highlights ways in which to retain students in your program until they reach their goal(s). And lastly, emphasizing the importance of utilizing follow-up as a way to improve upon and change one’s education program.

Evidence-based research was collected by Monmouth University